Mascot Character


KYOWA's representative products are strain gages after all.

Hizumin is the mascot character

created with a strain gage as the motif.

Click here for strain gages.

The creator of Hizumin told us as follows:

When was Hizumin born?

The original was born in 1989. I diverted myself in scribbling a face and limbs on a strain gage image. Attracted by the picture, my superior said he would like to put the picture in materials for overseas lectures so that listeners might not be bored. According to him, I properly designed the mascot character. That was the moment the original Hizumin was born.

When did it become the formal mascot character of KYOWA?

In 2003. At the Goods Planning Department I served in those days we had been examining various new products, new technologies and new operations. In the course of discussions I increasingly felt that our core technology lied in strain gages, our main products. Then, contemplating how we should do to let our employees have more attachment to stain gages as well as to make clients feel more familiar with strain gages, I recalled the mascot character designed in 1989.

And what was newly designed for a key holder is the present Hizumin. By the way, the name Hizumin was selected through voting in the company.

How long did it take for the Hizumin to be popularized?

It was popularized without my knowledge. Impressed favorably, staff members have used Hizumin in various occasions, thereby making it a great character going alone, I feel.

How do you expect Hizumin to be in future?

There seems a desire for Hizumin to have a family. Personally, I wish Hizumin to be a character tickling a maniac fancy while winning people’s affection everlastingly. For example, according to applications, there are strain gages featuring a red or green base in place of a yellow one. Thus, a red or green Hizumin may be delightful.

Hizumin was trademark-registered in 2007.

Hizumin used for the trademark registration

Various Hizumin goods are produced.

And many other goods are available. They may include rare goods.