The creator of Hizumin told us as follows:
When was Hizumin born?
When did it become the formal mascot character of KYOWA?
In 2003. At the Goods Planning Department I served in those days we had been examining various new products, new technologies and new operations. In the course of discussions I increasingly felt that our core technology lied in strain gages, our main products. Then, contemplating how we should do to let our employees have more attachment to stain gages as well as to make clients feel more familiar with strain gages, I recalled the mascot character designed in 1989.
And what was newly designed for a key holder is the present Hizumin. By the way, the name Hizumin was selected through voting in the company.
How long did it take for the Hizumin to be popularized?
How do you expect Hizumin to be in future?
Hizumin was trademark-registered in 2007.
Hizumin used for the trademark registration
Various Hizumin goods are produced.
And many other goods are available. They may include rare goods.